Integrated Marketing Communication (IMC) and Customer Satisfaction Essay

Integrated Marketing Communication (IMC) and Customer Satisfaction dodge - Essay ExampleHowever, with the incorporation of IMC, the marketers have perceived that an effective strategy relies on the integration of heart and souls into several(a) media. Nowadays, online marketing has been widely used by marketing teams due to the consumers demand for technology. Traditional media such as news physical composition and magazine have low market share and audience reach when compared to interactive media. Thus, the advertisers rely mostly in online advertisements to reach diversified users as part of the companys marketing goals. This paper analyzes the publicizing strategy of Nike Incorporated in the IMC perspective. It examines the alignment of marketing goals to the marketing strategies of the company that aim to forgather the consumers with their products and services. Furthermore, this will entail the method of measuring the effectiveness of advertising and the level of customers satisfaction. organisational Background Nike is a Greek goddess that signifies victory. Indeed, the brand name is known for its high quality products in the surface area of sports. Before Nike originated, the business name was Blue Ribbon Sports which was established by American manufacturers in January 25, 1964. Nike is think on marketing the sports categories including apparel, equipment, footwear, and accessory products. It has been associated with different trademarks such as Nike Golf, Nike Pro, Nike+, Air Jordan, and Nike Skateboarding, plus the brand extensions alike Converse and Cole Haan. Moreover, Nike is known for the swoosh sign or the wing of Greek goddess where its name derived. The just now do it advertising slogan adds to the popularity of Nike in the sports section (Deng, 2009, p. 102). Media Plan Advertising Strategy Nike is known globally due to its marketing strategies in broadcast and print, and the recent innovation that enables to reach wide audience is t he internet. Nike aims to cope a global brand through marketing that appeals to local taste (Goldman & Papson, 1998, p. 4). Thats why, they have unified slogan, themes, and advertising message. Furthermore, to become the leading manufacturer of sports products, Nike envisions itself to carry the legacy of innovative thinking through germinal modification of the message and services (Nike, 2011). For an instance, Nike has recognized of the male superiority imposed by the brand send off of Nike hence, they reach womens athletes to erase the negative identification by creating fashionable footwear and using advertising to convey their message. Due to the successful assimilation of Nikes slogan, it aims to continue the scarce Do It principle into Just Done It which signifies the purpose of this company to persuade consumers. To sustain its brand image as the leading athletic wear manufacturer, Nike advertises its products through partnership with the sports icons such as Michael Jo rdan, Tiger Woods, Lance Armstrong, and Lebron James that represent strength and determination. Nike communicates their message in TV commercials by using humor that appeals to consumers. In addition, sports magazines are ideal tools for Nike, since they have a specific target audience. Few examples are Runners World, Backpacker, and Midwest living. The low cost advertising strategy is out-of-door advertising where Nike utilizes billboards located in a traffic area and bus stops. Moreover, the most innovative surface to consumers is interactive marketing wherein Nike